Direct Mail
Approximately 50% of marketing dollars spent each year in the U.S. go toward direct marketing.* Advances in technology over the past two decades have led to the creation of databases that track hundreds of categories of information on nearly every U.S. household. By creating a profile of your law firm’s target audience, we can generate a customized mailing list to reach potential clients and optimize your ad dollars.
» visit our Portfolio for samples of mcm's direct mail advertising
At MCM Services Group, we have access to more than 40,000 mailing lists to reach the target audience of almost any legal advertising campaign. These lists identify thousands of specific identifiers that can be broken down into three general
categories:
Demographic
Socioeconomic characteristics pertaining to a geographic unit including:- Spending patterns
- Group of households
- Ethnicity
- Income level
- Education
- Gender
Geographic
Subdividing the list by geographic or political subdivisions including:- Regions
- States
- ZIP codes
- Counties
- Cities
- Election districts
Psychographic
Any characteristic or quality used to denote lifestyle or attitudes including:- Risk Takers
- Investors
- Membership in organizations
- Athletes
- Hobbyists
- Religious beliefs
When your direct mail piece is completed and you’ve identified your audience, we can also help you save on bulk mailings. We take full advantage of all of the U.S. postal service’s discounts and special programs to deliver you the lowest possible price per mail piece.
We'll manage every aspect of your legal marketing while you concentrate on what you do best: practice law. To learn more about how your firm can generate new leads without generating more overhead, call our sales staff toll free at 1-888-507-6262, or email us your info—a representative will be in touch with you soon:
CONTACT US
print advertising
From top national magazines to small-town dailies, we deliver high-quality campaigns at unbeatable rates. Click here to learn more.
television advertising
MCM's buying power and creative expertise bring the power of TV advertising within reach of nearly any budget. Click here to learn more.
marketing to hispanics
Utilize MCM Services Group’s turnkey marketing solution to reach the fastest growing minority group in the United States. Click here to learn more.
streaming video
Capture attention with MCM's client-branded videos that educate your contacts and lead them to your door. Click here to learn more.
web design/email
MCM pinpoints the online community with e-mails, banner ads, websites, streaming video and keyword targeting. Click here to learn more.
radio advertising
Find new clients at home, at work and in the car with our nationwide network of radio stations in markets large and small. Click here to learn more.
direct mail
We profile your potential clients and then build a custom-fit campaign from our pool of 40,000 mailing lists. Click here to learn more.
lead management
MCM’s proprietary LEAP system gives you the power to search, review, manage and even refer your leads. Click here to learn more.
24/7 call center
Our round-the-clock intake specialists not only field your calls—they create detailed custom profiles of every lead. Click here to learn more.
financing
Finance new advertising to run larger campaigns and obtain more cases than you ever thought possible. Click here to learn more.
Copyright © 2007 MCM Services Group : Legal Marketing Company. All Rights Reserved.
DisclaimerSite MapPrivacy
