Most people never go to the second page of search results. If your firm doesn’t show up in the upper half of page one results, you’re as good as invisible. SEO optimization is critical to driving traffic to your web site and increasing your site’s page rank.
What is SEO?
SEO is short for Search Engine Optimization, a technique used to increase organic search rankings and the visibility of your website. This can be accomplished through content modification, keyword research, link building and technical SEO optimization. Technical SEO refers to the speed, usability, readability and structure of a website.
Benefits of SEO for Law Firms
The goal of SEO is to increase your site’s ranking so it appears near the top of the first page search results. Web site SEO improves your organic rankings by improving the quality of the website structure and content. This, in turn, increases your Search Engine Marketing (SEM) keyword quality scores. The higher your SEM keyword scores, the more traffic you get from organic search and the less you need to spend on paid search.
Legal terms used in SEO are highly competitive on search networks. This means that SEO and paid search are the only ways to get your firm’s web site to show up on the first page of an organic search. While paid search works, it is an ongoing expense that doesn’t work as well if your site isn’t optimized for search first; without SEO optimization, paid search dollars are wasted.
Our SEO Services
Our team has extensive experience in both legal marketing and law firm SEO services. Our focus on legal marketing makes us the perfect fit for law firm web site SEO. We understand the legal marketing industry and we know what it takes for lawyers to be successful with SEO marketing.
Optimizing your law firm’s web site for search increases your site’s ranking for the topics and services that are most relevant to your firm’s success. For a FREE, no obligation SEO audit of your website, please fill out our contact form or call us at (888) 507-6262.